Chief Marketing Officer (CMO) - Automotive Finance (New & Used Cars) - Palu

Mandiri Andalan Utama is seeking a dynamic and results-driven Chief Marketing Officer (CMO) to lead our automotive finance division in Palu, Sulawesi Tengah. This is a unique opportunity to shape the marketing strategy for new and used car finance, driving growth and innovation in the region. As the CMO, you will be responsible for developing and executing comprehensive marketing plans that enhance brand visibility, customer engagement, and market share. Join us in Palu and be part of a transformative journey in the automotive finance sector.

In this role, you will work closely with cross-functional teams to identify market opportunities, implement targeted campaigns, and measure the impact of your strategies. Utilizing industry-leading tools like Google Analytics, SEMrush, and Hootsuite, you will analyze market trends, consumer behavior, and competitive landscapes to inform your decisions. With 10+ years of experience in marketing, including at least 5 years in a leadership role, you will bring a strategic mindset and a proven track record of delivering exceptional results.

Palu, known for its vibrant culture and strategic location, offers a dynamic environment for professional growth. As the CMO, you will have the opportunity to make a significant impact on the automotive finance market, driving innovation and excellence. Join Mandiri Andalan Utama and take the helm of our marketing efforts in Palu.

📋 Tanggung Jawab Pekerjaan

• Develop and execute comprehensive marketing strategies to enhance brand visibility and customer engagement.
• Lead cross-functional teams to identify market opportunities and implement targeted campaigns.
• Analyze market trends, consumer behavior, and competitive landscapes using tools like Google Analytics, SEMrush, and Hootsuite.
• Measure the impact of marketing initiatives and make data-driven decisions to optimize performance.
• Build and maintain strong relationships with key stakeholders, including dealers, financial institutions, and industry partners.
• Drive innovation in marketing practices, staying ahead of industry trends and technological advancements.
• Ensure compliance with regulatory requirements and best practices in the automotive finance sector.
• Represent the company as a thought leader in the automotive finance industry, participating in conferences and industry events.

🎓 Kualifikasi & Syarat

• 10+ years of experience in marketing, with at least 5 years in a leadership role.
• Proven track record of delivering exceptional marketing results, including increased brand awareness, customer acquisition, and revenue growth.
• Strong understanding of the automotive finance industry, including new and used car finance.
• Certifications in marketing, such as Certified Marketing Executive (CME) or Certified Digital Marketing Expert (CDME), are a plus.
• Proficiency in marketing tools and software, including Google Analytics, SEMrush, and Hootsuite.
• Excellent communication, leadership, and strategic thinking skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Bachelor's degree in Marketing, Business Administration, or a related field.

🛠️ Keahlian

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